Did you know that tournaments can increase second-deposit conversion by 22%, while no-deposit bonuses can boost reactivation by 29%?
That’s a good reason to give retention more attention. Keeping existing traders active and bringing back inactive clients is often more cost-effective than acquiring new ones. You’ve already invested in getting them onto your platform.
Email, push notifications, SMS and calls should all be in your toolkit. Send tournament invitations by email, use push for timely reminders, follow up on reactivation offers through SMS, and let account managers handle personal conversations.
Give each campaign a clear offer and a specific audience. These channels help you stay connected with your client base, encourage repeat deposits and grow LTV.
We’ve put together a short report on what brokers spend to acquire new clients. There’s data from brokers, a breakdown by region, and examples of how to work out an acquisition budget for your own brokerage.
We’ve put together a short report on what brokers spend to acquire new clients. There’s data from brokers, a breakdown by region, and examples of how to work out an acquisition budget for your own brokerage.