Long time no talk! Let's catch up on the latest and walk through our plans for the rest of the year.
🎮 Recent Highlights:
🟡 Working with new segments and Google to expand our reach - this is ongoing work for us. Improved warming and validation, so these processes now run much faster
🟡 Successfully integrated new retention mechanics, broadcasts to inactive users, and our uBOOST segment
🟡 Testing various suppliers and teams looking to work with us: exploring different GEOs to see where we can scale volume and how actively players engage. If you work with or have quality player bases, drop us a DM ✉️
🟡 Moved our dedicated AU segment out of testing and into beta mode. It's small, but already showing strong results across 3 brands. Continuing to build up its mass
🟡 Together with our Mentors, we ran consultations / set up CRM, and onboarded 3 iGaming brands into our warming system. This is a separate expert direction of ours
"As many of you know, there's a noticeable downturn hitting a lot of teams right now, it's visible in the traffic. Combined with recent events in the igaming space, including the data leaks, many brands have shut down their core GEOs (like DEATCH). We're restructuring because of this, reworking our deals and arrangements with partners and diversifying our flows."
Pushaff Partners Mentors
🍔 QUEUE PASS:
Demand has been massive. Over the past six months, QUEUE PASS has delivered outstanding results. But the volume has grown beyond our current capacity to handle it all, so we're temporarily pausing new QUEUE PASS sign-ups. The queue is fully booked through December!
🗓 End-of-Year Plans:
🟡 Given all the challenges and the slight seasonal dip before December, we're using this window to restructure our infrastructure. The focus now shifts toward separating individual GEOs and adding new Google segments into our permanent active roster
🟡 Preparing for the big updates coming in 2027 - expanding and scaling our infrastructure
🟡 Finalizing our new directions with VIP players and closed communities. Demos are underway: different ad types, lead acquisition not just from our own sites but across social media and various ad placements, the early groundwork for our 2027 directions