Reddit just exposed a fake review network.
One person. Eight accounts. 10K+ karma each.
The playbook:
→ Spend months posting normal content
→ Build karma, look like a regular user
→ Start casually recommending casinos
→ Drop affiliate links as "helpful tips"
→ Use alt accounts to upvote and agree
They got caught when users noticed the same casinos recommended by "unrelated" accounts. Same phrasing. Same timing. Same enthusiasm.
Mods dug in. Found the whole network. Bans followed.
The bigger problem:
Crypto casinos have no traditional trust signals. No clear licensing. No oversight.
Users default to "community" — Reddit karma, Twitter followers, Discord vibes.
When community is fake, there's nothing left.
What actually works:
Verification > reputation.
On-chain proof > Reddit karma.
Auditable numbers > influencer endorsements.
The platforms that win aren't the ones with the best shills.
They're the ones that don't need shills.
The fake review economy is getting exposed.
What replaces it determines who survives.
Tomorrow: Some casinos are responding with radical transparency — publishing real revenue on-chain. Others are doubling down on anonymous marketing. Two very different bets.