Телеграм канал «SVIATOSLAV GUSEV»

🔜 I previously told you about this bot as an SMM tool for bloggers, developers, and entrepreneurs.

Now it has a new tool integrated, or rather two. It's cross-posting + a content factory running via AI/LM API and OpenRouter. Feel free to try it — until the end of July, all features are free.

📙 A couple of years ago, on Puchkov's recommendation, I read the 1920 book "How We Advertised America"

It describes how Americans, through photos, videos and music, created a cult of "American freedom and might." One of the most useful texts for understanding how mass management through creative work is structured.

The author is George Creel, head of the Committee on Public Information — essentially the ministry of propaganda 🇺🇸
The Committee was created to mobilize society for World War I on a scale that would have made Vladislav Surkov jealous. Creel was a patriot, but not a fanatic: he understood that the conservative methods of the early 20th century wouldn't convince people. What was needed was eternal marketing: something that works always, everywhere, and on everyone.

His approach can be demonstrated with a modern example:
1️⃣ Option one: hang khokhloma everywhere, blast folk songs from speakers, write "Great Russia."
2️⃣ Option two: let's make cool films about workers, rescuers and teachers without emphasizing Russianness, pick beautiful shots of the country for stock photo banks instead of Zvyagintsev-style gloom, promote music with meaning using designers and creators.

Creel was from the second camp. The weary bureaucrats from the first couldn't wrap their heads around how it would work. But Creel proposed aiming at the heart, not the head, and the president backed him.

That's how the world's leading propaganda machine was born. Still working to this day.

🎀 Lots of AI model updates last week

Anthropic extended Fable access until July 12. Meta unveiled Muse Spark, Grok dropped a new version 4.5, and OpenAI released the long-awaited GPT-5.6.

Meanwhile in Russia, the State Duma passed a law regulating AI…

Remember back in 2023 when I wrote that AI is a trend that would literally take over everything... Back when chatbots like @TonChatAIbot were just emerging. Now the AI industry generates equally high revenue — many times more than the VPN vertical.

Surprisingly, three years later there are still folks just getting acquainted with AI who don't understand how to integrate "this" into their lives and businesses. On December 2nd, when I was at a conference hosted by an investment fund (where the entire top brass of Telegram, TON and the people who fund the development of the whole industry and products we all use were gathered), I talked about all this — repeatedly, actually.

🧢 When you're an innovator, investing in AI startups as a crypto-evangelist, and then you look at your average project in any industry, you can't help but feel like you're from the future...

У моей страны ДР, ей 250 лет.
День независимости США 🇺🇸

Я не буду писать длинные речи, всё, что я хотел сказать — уже сказано. Но хочу прикрепить видео одного из своих любимых актёров, Мэттью Макконахи. В этом поздравлении он буквально передаёт все мои мысли.

И отдельная благодарность администрации Трампа за то, что сделали Америку снова великой. Я действительно испытываю гордость, что стал частью США.
С праздником
с Днём независимости 🇺🇸