Khun Sataporn–P’Tha interview he shared about the mascots..
They are born from their parents. When the children become popular, they help earn income-literally. When mascots work at events, the parents receive a share of the revenue, in addition to merchandise. This makes it a real family-parents and children. We send them to 'study' and 'work!
That's the ecosystem in a tangible form, strengthening the sense of family.
#GMMTV