Meta has patented a technology that would allow artificial intelligence to continue managing a user’s social media accounts after their death.
The system would be trained on a person’s history of comments, likes, saved content, and behavioral data, enabling it to automatically publish posts, react to content, and reply to messages on their behalf.
According to the company, the goal is to maintain a sense of digital “presence” and reduce emotional distress among friends and relatives, as the sudden disappearance of someone from social platforms can be psychologically difficult.
The technology effectively creates a posthumous digital avatar that mimics the user’s communication style and online habits, sparking debate over ethics, consent, and the boundaries of digital immortality.
INSIDER | UK