📢 Senior Digital Marketing Specialist
🏢 SoftConstruct LLC
📍 Yerevan, Armenia
🔄 #FullTime
🗂️ #SalesMarketing
📝 Responsibilities
- Oversee multi-channel marketing campaigns across paid search, social media, email, and content marketing
- Ensure alignment between digital marketing efforts and overall business objectives
- Identify emerging trends and integrate new technologies and strategies
- Develop and implement comprehensive B2B digital marketing strategies tailored for the iGaming sector
- Develop and implement Media Buying and PPC marketing strategies to drive traffic, engagement, and conversions
- Analyze website traffic, user behavior, and conversion rates using analytics tools to optimize marketing performance
- Collaborate with cross-functional teams to enhance the user experience and improve conversion rates
- Stay updated on the latest digital marketing trends, technologies, and industry best practices to maintain a competitive edge
✅ Requirements
- Bachelor’s or Master’s degree in Marketing or a related field
- At least 4 years of experience in digital marketing, preferably in B2B IT industry
- Strong expertise in SEO, PPC, Google Ads, LinkedIn Ads, and digital marketing analytics
- Hands-on experience with marketing automation tools (HubSpot, Marketo, Mailchimp, Pardot)
- Strong analytical mindset with proficiency in Google Analytics, SEMrush, and data visualization tools
- Knowledge of English and Armenian languages is required
- Ability to manage multiple campaigns and optimize marketing budgets effectively
- Excellent communication, project management, and leadership skills
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