📢 Customer Analytics Specialist
🏢 Digitain LLC
📍 Yerevan
🔄 #FullTime
🗂️ #SalesMarketing
📝 Responsibilities
- Integrate, compile, analyze and evaluate all sources of CRM data including customer, transactional, engagement and product data, and identify key trends
- Develop and present detailed reports for management and the team to help them make more informed and impactful decisions, conduct analysis for CRM campaigns post-factum, assess user engagement in campaigns, deliver actionable insights and recommendations
- Provide valuable insights into customer behavior, identify betting patterns and preferences during different stages of their lifecycle with the company, develop customer activity profiles through statistical analysis
- Identify and define different customer segments and provide insights into efficient targeting, conversion and retaining of customers, monitoring monthly change of user categories
- Develop a holistic view of the customer lifecycle and the impact of implemented CRM strategies throughout the entire lifecycle of the customer
- Conduct business analysis, identify key factors and causation links by evaluating information gathered from multiple sources (including customer surveys) to form a solid understanding of business processes from low-level information and be able to make daily and monthly comparisons
- Collaborate with other members of the team on various projects to ensure good quality data is being used, participate in manual and automated daily data reconciliation/manipulation, implement improvements for increased quality and efficiency of CRM processes
- Undertake spontaneous initiation of analysis to generate customer insight or operational projects to add value to the CRM workflow
✅ Requirements
- Degree in Economics, Finance, Business, Mathematics, or other relevant fields
- Proven working experience in data/ business analysis
- Experience working with large datasets attained through multiple channels
- Strong understanding of data modeling concepts
- Strong mathematical and analytical mindset
- Advanced practical knowledge of MS Excel is a must
- Demonstrated knowledge of SQL and ETL processes
- Experience with Power BI is a huge plus
- Experience with programming languages or statistical packages like Python or R is a plus
- Familiarity with CRM tools and programs is a big plus
- Ability to work in a fast-paced environment and adapt to changes
- Logical and problem-solving mindset
- Hardworking and flexible personality with a high sense of responsibility
- Ability to effectively multitask and prioritize tasks
- Passion, drive, and motivation to continuously learn new things
- Strong communication and presentation skills
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