YOUR ATTENTION IS THE PRIZE
Everyone wants your attention.
The bigger question is: who are you choosing to give it to?
Being informed is one thing. Having enough space to think, question and make your own mind up is another.
Who gets the most access to your mind?
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What if the label you give something changes what happens next?
This clip from Kevin Trudeau really resonated with me.
Difficult things happen. Sometimes our immediate reaction is anger, fear, disappointment or “this is bloody awful.” That’s human.
It’s what happens next that interests me.
Once the initial reaction has passed, do we stay with the label — bad, terrible, traumatic, unfair, impossible — or do we start asking different questions?
What can I learn from this?
What can I do with it?
Where is the opportunity?
What happens next?
This connects so much of my work.
In my behavioural coaching, I help people recognise the labels, beliefs and patterns that may be influencing their choices and keeping them stuck — and learn how to interrupt those patterns so they can consciously choose what happens next.
My podcast gives me the opportunity to have extraordinary conversations with fascinating people from around the world — people who challenge assumptions, introduce completely different perspectives and make us question what we thought we knew.
I don’t want to tell people what to think. I want to encourage people to think, question, explore different perspectives and then decide for themselves.
I’ve always resisted labels, both personally and professionally. They can sometimes help us understand something, but they can also become the box we live inside.
Perhaps one of the most powerful questions we can ask when life throws something unexpected at us is:
“OK. This has happened. Now what am I going to do with it?” Can you think of something that felt terrible at the time, but eventually led you somewhere you might never otherwise have gone?
🎥 Kevin Trudeau, interviewed on Broadcast Your Authority. Credit to both Kevin and the Broadcast Your Authority team for the original conversation.