Buried in Meta's Muse Image model launch announcement yesterday (July 7), is a default-on setting 👉🏻 anyone can @-mention a public Instagram account inside a Meta AI prompt, and Muse Image will pull that account's public photos as visual references to generate new images.
No consent request, no notification to the account owner.
This new Muse Image model rolled out with deep integrations woven into the Instagram app.
As part of this update, public Instagram profiles are now *automatically* opted into being fodder for generative AI remixes.
All someone has to do is tag your account’s public profile in a prompt and they can use Meta AI to generate an image using your likeness. Unreal. 😳
Meta's own help page states plainly:
"You will not be notified about content created using AI features at Meta."
🔥 Important: opt-out exists but is buried. (No surprise, right?!)
To prevent anyone making AI generations of your Instagram content (without switching your account to private), do this:
👉🏻 Open the Instagram app, tap your profile, and then tap the three lines in the top-right corner of the screen.
👉🏻 Scroll down to the "Sharing and reuse" section.
👉🏻 Under the section, "Allow people to reuse your content on Instagram and with AI features at Meta" switch the toggles for both Posts and for Reels to off. You'll want to also toggle off the audio section while you're there.
If you don't see this section or the same/similar wording, be sure to update your Instagram app first.
NOTE:
🔹 The setting is not retroactive. Turning the toggle off only blocks future AI generations of your content. Anything already made using your content stays.
🔹 Private accounts are not affected; this only applies to public profiles.
Your thoughts? Will you toggle this setting off?
More info on this Wired article: https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/
Instead of asking why people don’t want to support them anymore Ireland’s national broadcaster asks the government for more money. Can we see it yet? Actually - if 1 in 5 households “has no tv” (an excuse not to support RTE) then is that an indication of how many people have woken up here??